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User Experience Design / Interaction Design
Browsing All Posts filed under »Design Strategy«
Recipes+ Step-by-Step
Create a fun and immersive way to guide users through content in a step-by-step way. The Project By realizing that recipes are more than just an article page, a small design team (3 people) identified a unique opportunity to break recipes up into snacking and deep dive binge experiences to meet users varying goals when […]
Shine Astrology
June 1, 2013
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Re-imagine horoscopes to be a visually immersive experience The Project All of Yahoo! Media was moving onto a totally new platform in a crazy aggressive timeframe. Despite this, the Shine team wanted to take the opportunity to invest in a few key experiences and take advantage of the migration to do this. Astrology was chosen […]
Shine Kitchen
March 1, 2013
All-new food offering from Yahoo! geared to inspire a food loving audience in a highly visual way with a combination of great content and utility. The Project Yahoo! wanted to invest in creating the best food experience on the web – it was already a top searched topic on Shine and one fot he top […]
TV Show Pages
November 1, 2012
Large-scale data driven entity pages for tv shows to accommodate varying degrees of content The Project What started as a project leveraging the platform used for movie entities quickly became a much more complicated data structuring exercise. Unlike movies, tv show pages were more like living entities that had to accommodate not only the show, […]
Yahoo! TV What to Watch
January 1, 2012
Highly interactive editorial page for Yahoo! TV highlighting tonight's show picks.
Triple Scoop Music
October 1, 2011
Full site redesign, starting with the front end experience for a company that offers original music licensing for photographers.
Yahoo! Games Hub Pages
January 1, 2010
The hub pages project was to make finding both new games as well as old favorites easier on the fast growing games site.
Disney Youth Groups
November 1, 2005
Disney's Youth Group Programs needed a new website that would engage various youth audiences while being informative for their parents, an adult audience.
This work by Ruth Kaufman is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Ruth Kaufman 
November 1, 2013
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