Yahoo! TV What to Watch

Innovative use of interaction to make the Tonight’s Picks section of Yahoo! TV more engaging and immersive for users.

The Project

Using Yahoo! TV as a sandbox to experiment with really pushing the envelope to use a new publishing platform to make highly interactive and engaging experiences. This page is unlike any other that Yahoo! has launched within any of the media properties. As such, it has created stir and excitement within the company and this project is now considered a use case for how creativity can flourish within a large corporate structure.

My Contribution

• Understanding editorial and business needs for this high traffic section of the site.
• Leveraging existing Yahoo! services to power the experience.
• Worked closely with business, marketing and creative.
• Collaborate directly with visual design and prototyper to define the detailed interaction around the experience.
• Development was done in Bangalore, India based on the prototype.

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Visual Design