Avon Voices

A global singing and songwriting competition powered by celebrity judges and a social community.

The Project

Contracted by Rexford Studios, I was brought in as part of a larger team to help architect an engaging experience for a global online talent search that was intended to inspire and empower women. This year-long campaign will be powered by a combination of celebrity judges and online public voting which utilizes mobile & social media platforms to encourage, enable and simplify participation on a global scale.

My Contribution

• To help organize the site’s content and features.
• Creation of a constantly evolving site architecture to best meet evolving requirements.
• Translating client site goals into a visual information flow
• Working within extremely tight timeframes to translate client needs into a format the visual designers could more easily work from.
• Creating key site flows to help the client and engineering understand sites user experience.

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Final Site Map (click to see spec page)

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Sharing Flow (click to see spec page)

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Community Page (click to see spec page)

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Visual Design

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