Pepsi Smash 2.0

Branded program for Pepsi bringing exclusive content and performances to a youth audience.

The Project

For the redesign, the goals were to update the format to be a more easily updated and to shift the focus around a large scale video experience that incorporated user generated content through comments and a custom blog. In addition, we wanted to leverage our new in-page web player that would scrape the page to create a custom audio playlist for user consumption.

My Contribution

• Work closely together with program managers, designers and engineers to refresh the program on a tight deadline.
• Incorporate current corporate goals and user goals for easily consumable entertainment content.
• Main deliverable was detailed set of wireframes with specs.

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Homepage Wireframe

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Segment Main Page

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Slideshow Page

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Visual Design